Challenges
Globally or in the UAE, the health niche is extremely hard to rank on Google. Back when the Capital Health Screening Center approached us, their website had little to no traffic due to a wide range of technical and content issues:
- Despite being a prominent name in the local healthcare industry, the CHSC got only a few online appointments through the website.
- The website failed to meet Google's page speed guidelines, this issue had to be addressed at the earliest as it was having a negative impact on the website's performance.
- Throughout the website, the metadata was either missing or improperly optimized.
- Our client wanted CHSC's website to appear on the top of Google against 30+ high-volume keywords related to their services.
Our Strategy
Our team crafted original and engaging content to attract quality traffic and used relevant search terms throughout Capital Health's website content and meta descriptions. To minimize bounce rate and enhance user experience, we notified the client's developers about the loading speed and responsiveness issues. Our SEOs employ outbound and internal links, schema markup, and other technical SEO methods to improve the site's visibility in search engines. Also, we claimed and optimized the client's Google My Business listing to improve rankings in local searches.
Execution
We kicked off the SEO campaign with a detailed technical audit, which identified site speed issues, messy URL structure, and poor mobile experience and navigation. We optimized the services page for excellent UX to boost conversions. Our web development team worked in collaboration with SEO professionals to resolve technical website issues. Our client also sought support from our content marketing department to produce compelling guest posts for building high-quality backlinks.
Results
At the time of writing this, our client's website has experienced a substantial improvement in impressions, traffic, and conversions. We believe the numbers below will improve further in the next few months.
92%
Increase in Impressions
92%
30%
Increase in Average CTR
30%
54%
Increase in Organic Traffic
54.14%
80%
Increase in Organic Conversions
80%
Looking for a healthcare SEO company in United Statesto help you improve your organic visibility? Get in touch with us, we have the future-perfect SEO strategy for you.
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